The Tommy Fleetwood Academy required a rebrand as it expanded to a new home in Dubai at the DP World Golf Performance Centre, while maintaining its existing roots in the UK.
The brief to me had two key requirements: the academy would be primarily known as TFA, and the brand colour had to remain blue—a nod to Tommy’s lifelong love for Everton.
A minimalist golf ball representation became the centrepiece, repositioned from the center of the “A,” adding a sense of balance and focus to the overall design.
The branding appeared in Rick Shiels feature with Tommy on YouTube.
There can be only 1 winner, but here are some early concepts that was presented to Tommy…
