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The Tommy Fleetwood Academy required a rebrand as it expanded to a new home in Dubai at the DP World Golf Performance Centre, while maintaining its existing roots in the UK.
The brief to me had two key requirements: the academy would be primarily known as TFA, and the brand colour had to remain blue—a nod to Tommy’s lifelong love for Everton.
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A minimalist golf ball representation became the centrepiece, repositioned from the center of the “A,” adding a sense of balance and focus to the overall design.
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The branding appeared in Rick Shiels feature with Tommy on YouTube.
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