I was contracted by Amaze as lead designer for the overhaul of the Asics America website. The site had 2 objectives - to strengthen the brand of Asics and promote them as guardians of key sports, and to be a fully integrated eCommerce site, the first time Asics had sold online.

The design had to work for all the various global Asics sites. It was first rolled out across the States before then going live in Japan, Australia and Europe.

Visit the site.